Session title: SOLOMO: Marketing Tactics for Bloggers and Brands
The convergence of social, mobile and localization trends are already helping brands position themselves accurately. With statistics saying there is easier access to telephones than computers in Africa, the future is already mobile. The rapid adoption of mobile and Google’s positioning to favour local searches is a big win for SMEs and even big Brands can also partake…
Deola Kayode is the founder of Teleios Consulting, a brand strategy and digital media consulting company. He also serves as the Principal of TOMA ( Teleios Online Marketing Academy) responsible for training and development of skill sets in online marketing, social media and mobile. He runs MarketingMiyagi which focuses on all aspects of online/digital media marketing and www.adeolakayode.com where He also provides thought leadership on issues surrounding online PR, Social Media and Branding. He was awarded the 2011 Social Media Thought leader of the year (www.sowambe.com – Nigeria) and one of the consuls of www.socialbakers.com. Since he owns MarketingMiyagi, you won’t be surprised when he’s not online, he’s either into Public Speaking/Training or training in a Martial Arts Dojang. You can find him on twitter – @delola.
Deola Kayode will be giving a talk titled ‘’SOLOMO: Strategies for Bloggers and Brands’’
Q: Tell us more about how you became interested in WordPress, what about it drives your continued interest?
As the most popular of all CMS, it has given most people the power to communicate value to the entire world and more importantly their predefined target audience. It has continued to help SMEs leverage on content creation without the hassle of coding and pricing. My continued interest has continued to rise as WordPress moves from just a blog development platform to a being a tool to drive business and footprint objectives. Need I say more?
Q: Why did you decide to speak at WordCamp Kenya?
It will be great to meet bloggers and developers in other countries and most especially Africa. We can cross-fertilize ideas and thoughts while learning from one another.
Q: What is your talk going to be about?
A recent research result from Socialbakers say of the 10 top countries with the highest mobile penetration rate in the world, 9 of them are African Countries. We therefore need to recognise the future is mobile and thus pay attention to mobile traffic, mobile transactions and possibilities. SoLoMo – Social, Local and Mobile techniques for building and marketing businesses and brands. How can bloggers take care of their mobile audience? How do businesses use localisation techniques to harness search and social traffic
Q:What is the one thing you want people to walk away with from your talk?
Bloggers – Unbounce your mobile traffic
Business bloggers – take advantage of localisation and integrated approach to social media for their businesses
Brands – How to leverage bloggers to build brand loyalty
Q: What is your favourite WordPress theme and/or plugin, and why?
WordPress SEO by Yoast – who doesn’t know why. It essentially a complete plug-in for SEO and more so; it is about 4 plug-ins in one!
Q: What are you most looking forward to at WordCamp Kenya 2012?
New Country, New people, Fresh community
Q: Do you make money from wordpress?
Google Adsense, Guest articles, Consulting offers
Q:Is WordPress an effective platform for getting your message across?
Yes and yes again!